Sunday, June 8, 2008

Video Marketing with YouTube

Here is some more great information on YouTube. Happy Marketing.

YouTube was founded in 2005 and is the leader in online video and the premier site to watch and share videos worldwide. Now, you can produce your own training or promotional videos and have them available to millions of people in just minutes.

Visit
www.YouTube.com and take a look at what people are putting up on the site. You can search by topic, for example MLM or network marketing or home business and see how many videos are up under that topic.

Your first step is to record a video. Determine what topic you're going to cover and then write a script or some notes. You could discussion with another person.

Next, you'll need a digital video camera that will allow you to upload the video clip to your computer. If you don't have a camera, we recommend Flip Video
which you can buy online or at local retailers. You'll also find them on ebay. You should be able to find one for under $100 Easily!

Here are some video strategies from Andy Jenkins, owner of StomperNet and also an Oscar winner:

Shoot your video in three acts:

Act One - establish a problem the viewer is dealing with. Then begin by telling a story that leads the viewer to a powerful solution. Make the story personal and provide a testimony of fixing the problem and if possible show them the financial or physical result.

Act Two - go over the personal benefits of your solution (in other words, what's in it for the viewer). Give them bullet points from actual experience. Cover the how and why this will work for them. Generate a high level of interest by reminding them that they can do it. Then walk them through the simple steps to success.

Act Three - conclude with an urgent call to action. Tell your viewer exactly what they should do next. Reiterate the problem, solution, and benefits. Help your viewer envision themselves after achieving success and you've got yourself a hot candidate.

Make sure the video is no longer than 10 minutes or you won't be able to upload it on to YouTube. If it must be longer than 10 minutes, break it up into multiple parts and load the videos separately. As you are filming, look directly into the camera, relax, and have fun. Video is a great way to meet your prospects face-to-face and make a great first impression.

Once you have a completed video, you can also load it on other social networking sites, such as (Facebook, MySpace, Bebo, and MetaCafe). If you are really serious about this and your budget allows, you can use Traffic Geyser (
www.trafficgeyser.com) to submit your videos to social networking, social bookmarking, and search engine sites. The service is only $97 a month and will save you many hours. This will get you in the top 3 slots on Google in just hours. No joke!

Another great source that you can upload your video one-time and have your video submitted to many video sites at one time is www.tubemogul.com

So, if you've always wanted to be in the movies, this is your chance. It's a great way to Brand Yourself and your Business.

Scott OBrien
www.LuvSuccess.com
Purple Cowboys Marketing
My VM Team - Virtual Marketing

2 comments:

mike jackson said...

Good info Scott I will have to use some of your tips on my next video.Thanks Mike Jackson

askGerhard-Kaiser said...

Thanks Scott, it is a great way to Brand Yourself and your Business.

Gerhard Kaiser - Google me